Sunday, July 05, 2009

Sales 101 (Now With Fresh Baby Goodness! Act Now! Operators Are Standing By! But Wait, There's More...)


[Editor's Note: First offered in 2007]
[Author's Note: Blogger is refusing to upload any pictures for me today, and I can't outlast it, I have to go make furniture now, so you get leftovers. New video...I mean advertisement though! And there is no editor.]

Advertising has got to shift.

If you wish to advertise now, you have only one mission. People have got to want to look at the advertisement itself. Nothing else answers. Super Bowl ads are fantastically expensive not because so many people tune in, but because it's common that many, if not most of the audience, is going to watch the commercials for the entertainment value that's in them.

I don't have an opinion one way or another about Evian water. I rarely drink water out of a bottle. When I do, only its temperature and the shape of the spout would matter. There is no important difference from one bottled water to the next unless it is carbonated. Even then it's pretty much all the same.

All that being said, I can't imagine that Evian is produced by soulless rapacious oligarchs after watching the following. Even if management had nothing to do with the production of the commercial, if they were heartless people they would have watched the video as a pitch from the ad company and said: That's sappy. Can't we have Chuck Norris or Britney Spears or something?

The most creative people in the world work in advertising. Always have. After all, Michelangelo Simoni Buonarroti's statue of Moses is just an advertisement for the dead Pope Julius, isn't it?

I imagine the reason why all the greatest visual work you're ever going to see is advertising of one sort or another is because a person that wants many others to like them or be interested in them hires the most talented persons in the visual and audio arts to make sure it happens. And artists go there to yoke their horses to a cart that's going somewhere, and has hay for the horse, too. All the frauds are in the art gallery.

I'm pretty sure it happens about the opposite of the common image of advertising for the most part. It's not the callow businessman ordering the nice artist to fool the public with a hardcore pitch. Really callow businessmen always make their own ads, and appear in them, too, and bark at you to come on down. No, I imagine that the immensely talented artist that wishes he was doing something else sorta edgy brings the businessman his idea for the campaign: "How about a dystopian future, where global warming has desertified the planet and a few tribes of Neo-cavemen battle it out with cudgels in a bone-strewn desert trying to kill one another for the last bottle of Evian?"

There is a short silence and some polite eye-rolling.

"I don't know..." says the executive. "How about some nice babies?"




Saturday, July 04, 2009

Happy Independence Day, You Bunch Of Bumpkins

[Click to embiggen the picture; it's huge]
July Fourth, 1915, Nome Alaska.

Alaska wasn't a state in 1915. Alaska wasn't even a state when I was born, and I'm not all that old. Alaska's new. But they felt civic-minded enough about being a territory of the US to have a Fourth of July parade.

Of course, everything was new when the picture was taken, too. Want to see a picture of Nome in 1900? of course you do.

[Click to embiggenate]
Fifteen years difference. They were looking for gold. The Alaska Gold Rush was really more of a Canadian Gold Rush, but a few doughty Swedish fellows stumbled upon a vein of gold out in the wilderness that is now Nome and made their claims. That was 1898. Two years later, as you see in the picture, they had plenty of company.

Living in a tent in Nome Alaska. Who would do that? Wyatt Earp would.


I guess Idaho wasn't desolate enough to suit him. Nome was a rough and tumble place, as you can see, but he was no stranger to rough and tumble places, was he? He opened a saloon, made some money, and eventually sailed south to retire, and finally died in Los Angeles in 1929, after teaching John Wayne how to act like a cowboy.

But that jumble of tents couldn't possibly disgorge anyone else famous, could it? Well, Jack London was said to be friends with Earp, but people tend to exaggerate such connections for the frisson of having celebrated people for acquaintances. But it's possible.

Jack London is the third greatest American writer, after Twain and Hemingway. It's telling that all three of those men wouldn't be out of place in those pictures. It's a wan bunch scribbling away in the newspapers now.

But drifting through a place isn't the same as the place producing notable people, is it? Well, Jimmy Doolittle is likely in one of those tents. His father came up to Nome to prospect and little Jimmy lived there until 1908, when his mother thought it would be better if her children were educated in Los Angeles. Jimmy Doolittle never stood taller than 5'4", but after learning to brawl in Nome, he was qualified to kick everyone's ass in California. After making some dough as a professional boxer, and going to college to study mining, he joined the military. He eventually became an aviation pioneer, and was the first person ever to take off, fly and land a plane entirely by using instruments.

There has never been a man with a less apt name that Jimmy Doolittle. His raid on Japan in 1942 was the most audacious military action by an American since Washington went over the Delaware to kick some shivering Hessian ass.

The one signal characteristic of the modern intellectual, after ingratitude, is back-seat-driving 20/20 hindsight. The little intellectual community college hothouse flowers seem to have an opinion on everything that's ever happened, and that's not how they would have done it, I'm telling you -- in the comments section of a third-rate blog at two AM. And it's considered very trenchant just now to jape at anyone from Alaska, as we all know they're all bumpkins up there.

They're right, of course; it isn't how they would have done it. None of it. They would have lain down on the ground, whimpered, and died before lifting a finger to help themselves, never mind helping anybody else. And I have grave doubts the pharmacy, just visible in the 1900 picture, has any Prozac; and although every manjack in town would have been prescribed Ritalin in kindergarten today, they wouldn't have taken it. They would have moved to Nome instead.

Happy Independence Day, you bunch of bumpkins. No caveats. It's all been as magnificent as human beings and nature would allow.

Friday, July 03, 2009

They Make A Lot Of Noise And Have Complicated Plumbing.

Have a happy Fourth of July!

Thursday, July 02, 2009

I Nearly Died From Hospitality



The Climax Blues Band. 1976. You know, that still strikes me as a hep, peppy little tune.

It's conspicuous for its lonesomeness. I recall 1976 as a vast, desolate wasteland. Every aspect of life, too, not just the dratted radio. But the radio was especially bad. You can easily cobble together really good entertainment for yourself now, but back then you had to take what came out of the transistors or tubes, good and hard, and like it. LPs were expensive and you couldn't transfer them to anything you could carry around much yet.

Think I'm exaggerating about music in 1976? Here's a list of all the Number One hits of the year, from Billboard:
  • Afternoon Delight - Starland Vocal Band
  • Blinded by the Light - Manfred Mann's Earth Band
  • Boogie Fever - The Sylvers
  • Car Wash - Rose Royce
  • December, 1963 (Oh, What a Night) - The 4 Seasons
  • Disco Duck (Part 1) - Rick Dees & His Cast of Idiots
  • Disco Lady - Johnnie Taylor
  • Don't Go Breaking My Heart - Elton John & Kiki Dee
  • A Fifth of Beethoven - Walter Murphy & The Big Apple Band
  • Heaven Must Be Missing an Angel (Part 1) - Tavares
  • Hurricane (Part 1) - Bob Dylan
  • I Wish - Stevie Wonder
  • I Write the Songs - Barry Manilow
  • If You Leave Me Now - Chicago
  • Kiss and Say Goodbye - The Manhattans
  • Let Your Love Flow - Bellamy Brothers
  • Love Hangover - Diana Ross
  • Play That Funky Music - Wild Cherry
  • Rock'n Me - Steve Miller Band
  • Saturday Night - Bay City Rollers
  • (Shake, Shake, Shake) Shake Your Booty - KC & The Sunshine Band
  • Silly Love Songs - Paul McCartney & Wings
  • Tonight's the Night (Gonna Be Alright) - Rod Stewart
  • Torn Between Two Lovers - Mary MacGregor
  • Welcome Back - John Sebastian
  • You Don't Have To Be A Star (To Be In My Show) - Marilyn McCoo & Billy Davis Jr.
  • You Make Me Feel Like Dancing - Leo Sayer
  • You Should Be Dancing - Bee Gees
Yeesh. Loading those songs in that order into your iPod is more likely to end all life on Earth than turning on that supercollider they built in France. At the very least, the listener will end theirs. DIY mercy killing, if you ask me. The Stevie Wonder record -- Songs In The Key Of Life -- was pretty good. The Wild Cherry song was a kind of dumb fun. You can go to any wedding and you'll hear it, if you get a hankerin' for it. The rest was ...



Sorry, had to run to the bathroom. I was going to go through the list one by one and append mordant remarks about each one of these turds in turn, but that would be dull. For me, I mean. Let's make it a puzzle! Match up the following trenchant observations with the appropriate songs and win a prize!
  • Execrable
  • Me? You make me feel like Manson, you execrable midget
  • Execrable
  • Don't go killing my dog with that execrable song
  • Execrable
  • Yes, you write the execrable songs, you bastard, one after another
  • Not all that bad. Not all that good, either
  • Execrable
  • Heaven must be missing a mongrel, more likely. An execrable mongrel
  • Execrable
  • Tonite I'm going to rock you tonite. Execrably
  • Execrable
  • Like the other execrable Wings songs were serious.
  • Torn between two horses, sounds more like. Two execrable horses
  • Execrable
  • If you leave me now? I smashed the radio. Now you want me to leave, too? Execrable.
  • Execrable
  • Stop singing like that. It's execrable
  • Execrable
  • Stop singing like that. It's execrable
  • Execrable
  • You should be... horsewhipped until you sing in a normal, less execrable register
  • That execrable guy was manifestly guilty
  • Execrable
  • I wish I was deafened by the execrable light.
  • Execrable
  • Execrable
  • Where does this execrable singer live? I want to know. No reason

Wednesday, July 01, 2009

Ginger Or Mary Ann?


My Intertunnel friend Gagdad Bob over at One Cosmos has opened up a can of worms. He's pointed out there was more than one M. Jackson, now dead and gone, that was a talented singer and electrifying performer; and it's a shame that the washed-up weirdo Jackson with the chimp and the glove and the tupperware nose gets all the pub, instead of the sublime Mahalia.

So far, so good. But there are great Manichaean questions presented to every red-blooded American every day -- Ginger or Mary Ann; Disney or Warner Brothers; Coke or Pepsi; Red Sox or Yankees; Moe or Curly; Ford or Chevy; Bailey Quarters or Jennifer Marlowe; Apple or PC; Samantha or Jeannie, Jefferson or Hamilton... well, will you listen to me ramble. You guys know the big questions. But the king... er...queen of all these conundrums is: Mahalia Jackson or Sister Rosetta Tharpe?





Well, of course it was over even before Sister Rosetta started blazing away on the Gibson SG, which was kinda like spiking the football in the end zone after a really easy score. This immediately becomes one of life's great mysteries, however, as we all know that Fender Strats beat Gibson anythings.

If you're one of the benighted people that answer Ginger, Disney, Pepsi, Yankees, Moe, Chevy, Jennifer, Apple, Jeannie, Jefferson, and Mahalia, I'm not sure I can be seen with you, but I promise I will pray for your corroded soul.

If you answered Mrs. Howell, Hanna-Barbera, RC Cola, the Pitsburgh Pirates, Larry Fine, Dodge, Ubuntu, The Flying Nun, and Aaron Burr, I feel only pity; there is no need to actively oppose you.

If you mention Shemp or Bachman-Turner Overdrive anywhere in there, I'm going to come looking for you, and not with opera glasses.

Oh -- Ginger or Mary-Ann? Trick question. We all know it's Elly Mae Clampett.

Tuesday, June 30, 2009

Money (Still) Changes Everything

[Editor's Note: First offered in 2006]
{Author's Note: There is no editor. }
It is gratifying to see effort rewarded.

My good friend Steve is an excellent father to his two boys. His older son, Flapdoodle, is twenty years old, and wishes to follow in the old man's wake a bit and play music with his friends. My avid readers will recall that Flapdoodle is Mr. Pom Pom's brother, whose brush with death and musical greatness we recounted here before.

Now, I've known Flapdoodle since he was a wee bairn. He's always been a nice kid, and afflicted with a kind of adult poise from a tender age. "Born old," as we say. Every spare minute, he's been plunking on his guitar to learn how to do it. He's got college age friends now who are similarly thoughtful and fun and dedicated to making music for the amusement of others.

"Making music for the amusement of others" is more than just learning how to play Stairway to Heaven, halfway through, in your basement. Everybody wants to be a rock star. But the local bar don't need no rockstar. It needs you to learn how to play your instruments properly, gather the proper equipment, figure out what the audience would want to hear, and show up on time and work hard. And I can assure you that all that in one package is rarer than hen's teeth.

Father Steve is both mildly demanding and helpful. Flapdoodle goes to college now, and spends his summer toiling at a beachside restaurant/nightclub, working hard in the kitchen. Steve used to play in that same nightclub twenty years ago. When Flappy's done, he comes home to the apartment over Steve's garage that he and his musical compatriots rent from Steve.

I'm not sure, but I don't think Steve is getting wealthy off the rent.

Steve cleared out half the basement in his house, painted the floor, and they cobbled together the equipment needed to simply go down there, pick up instruments, and bang out a four chord song. It's much more marvelous for not being lavish.

Steve tells me the band works down there every spare moment, and he's gratified to hear them really applying themselves and trying to get better in an organized and intelligent way. They don't make the mistake most aspiring musicians make --to just plunk away indefinitely at the same old thing, never really learning it, never giving much attention to the wants or desires of any prospective audience. Rock music suffers from festering self-absorption enough without adding any of your own on there. It's not rocket science. But it ain't that easy to be entertaining, either. Steve helps them when he can, and mostly helps them by not intruding much. He always seems to be around when they can't remember the end of "Light My Fire," though, and the door opens up a crack while they argue over it mildly, and Steve says F C D and they're back at it again.

They were going to get their chance last weekend, until nature intervened. Steve's old band [Editor's Note: The author should have admitted he was in that band.] was dragged back from semi-retirement to perform at an annual outdoor party, on the water's edge, at a fine little community called Far Echo Harbor. It's along the shores of the gigantic Lake Winnepesaukee in New Hampshire. Steve's got a summer home there, and helps put on this entertainment as a gesture of neighborliness and goodwill. It's become something of a tradition. And Scrambled Porn, as Flapdoodle's band calls themselves, was going to play for an hour in the middle of the old man's performance.

That's perfect. Big, ready made audience. Instruments already set up. Familiar friendly faces in the audience. The only pressure was the internal kind, the desire to do well and entertain. There's a lot more pressure when you're professional. Money changes everything.

There was a problem. It rained like the first ten pages of the Bible for twelve straight hours. There was no venue large enough to hold the audience and the bands indoors, and it had to be cancelled. Long faces.

But sometimes, marvelous things happen, and minor disappointments only make the story flow better. They had the tent set up for the caterer, and he served that food anyway, and as a hundred or two of us huddled under the tent in the rain and watched the kids splash in the puddles just outside it, something coalesced amongst the disappointment.

The caterer ran a roadhouse restaurant right down the street called the Bad Moose. It's a great place, haunted by locals and tourists alike, serving food in the afternoon and bluesy music and beer at night. That man had hired a band to play on Saturday night. And they didn't show up.

So here's your chance Flapdoodle and friends. First you have to convince Old Steve to let you. He's wise, your father; he didn't say yes right away. He went there first to take one look at the crowd and see if things would be thrown at you if you faltered. Because you were about to be among strangers. And entertaining strangers is ... different.

The Bad Moose crowd at night is prone to motorcycles and tattoos. There are very few drinks with umbrellas in them in evidence. There is a contingent of very large males enamored of high-fives and bottled beer, and some women who might have danced around a pole previously. The bartender works alone, whirling like a dervish, is dressed like a vampire, has some metal in the face and tattoos on the skin, and could probably clear the room in 15 seconds flat. And she's a girl.

There is a lot of commotion and confusion as Steve and I tried to set up the instruments and PA system for unfamiliar idiosyncracies in a crowded bar. The crowd was restless. The manager of the bar looked at the childish faces of the band, old enough to work in a bar, but not old enough to drink in one, and I saw a moment of doubt flash over his face. After we sorted out all the cables and applied all the necessary duct tape, those young fellows let it rip.

Steve and I crouched by the door, winced a little, and prayed or something. I went to Catholic School for seven years, but I couldn't remember for the life of me the name of any Saint that would be the Patron Saint of Bar Fights, so the the prayers may have been of doubtful utility.

And...

They were great. Not polished, but not so's you'd notice. And after about five minutes, you could feel it -- the audience wanted to like them. And when they faltered, the audience picked them up and carried them to the next passage where they knew the way better. There was lots of wild abandon on the dance floor, which is just the same scoured pine planks the band's standing on. And the audience whooped and hollered and beat their spilled beer to sea foam in front of the manchildren drinking water and smiling like they'd just won the world series -- when they got the nerve to look up from their strings. And when they ran out of things to play, the audience made them play it all over again.

The next morning, an emissary came from the Bad Moose. The boys were asleep still, crashed out on every couch and bunkbed in the little summer home like some invading army. Steve was awake, and the fellow pressed two damp and wrinkled fifty-dollar bills in his hand. Give that to the boys and tell them they can play there anytime.

Money changes everything.

Monday, June 29, 2009

We're Auteurs. It's Like Authors, Only Spelled Wrong

Tank Engine...OF DOOM!! from sippican cottage on Vimeo.